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Leftovers: General Mills brings Sesame Street to cereal; Wicked Weed brews donut-flavored beer | Food Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
Food Dive staff Dec. 4, 2020

With its kid-friendly Cheerios, Lucky Charms and Cinnamon Toast Crunch, General Mills already dominated the children's cold cereal category. Now, the Minneapolis-based manufacturer’s new offering is expanding that hold by showing consumers how to get to Sesame Street.

http://www.fooddive.com/news/leftovers-general-mills-brings-sesame-street-to-cereal-wicked-weed-brews/591619/
 

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